TOURIST
partners with brands and organizations that shape how people move through the world—whether that’s where they stay, how they get there,
or what they take with them.
Who We
Work With
Hotels, Resorts & Unique Stays
From boutique properties to high-end villa collections.
Tour Operators &
Experience Providers
The brands crafting the itineraries that matter.
Adventure Travel &
Outdoor Brands
For people who’d rather be out there than in here.
Transportation & Mobility
Airlines, car rentals, trains, cruise lines, and the in-between.
Travel Destinations & DMOs
Smart strategy and creative for countries, cities, regions, and tourism organizations.
Who We
Work With
Hotels, Resorts & Unique Stays
From boutique properties to high-end villa collections.
Tour Operators &
Experience Providers
The brands crafting the itineraries that matter.
Adventure Travel &
Outdoor Brands
For people who’d rather be out there than in here.
Transportation & Mobility
Airlines, car rentals, trains, cruise lines, and the in-between.
Travel Destinations & DMOs
Smart strategy and creative for tourism and conservation organizations.
If you’re in the business of getting people out into the world, we should probably talk.
WHAT WE DO
At TOURIST, we build teams the way great trips come together: intentionally, with just the right people and no excess baggage.
Every project gets a bespoke crew—strategists, creatives, filmmakers, designers—assembled to fit the work, not the other way around. That means you get deep expertise, senior-level talent, and a team that’s fully invested in the journey. Call it packing light, but packing smart.
What We Do
Brand Development
Positioning, identity, and messaging for travel brands at a turning point—from first launch to full transformation
Campaign Development
Strategy-led campaigns and brand advertising, where we control both the idea and the production
Content & Production
Film, photography, and experiential storytelling
BRAND & MARKETING
Consulting
Strategic consulting for destinations, operators, and founders working through positioning, audience, creative direction, and go-to-market—before or alongside the creative work itself
Experience & PLACE
CONSULTING
Helping clients get the offering right. Visitor journey design, tourism product development, programming strategy, and creative direction for the experiences and physical spaces where brand meets traveler
Alexandra Fuller
HEAD OF BRAND & CREATIVE
Travel is in Alexandra Fuller's blood — literally. Raised by two airline pilot fathers, she grew up with an innate sense of movement, place, and perspective. It's the same question she'd later write her undergraduate thesis on at Middlebury, and the same one she has spent the twenty-five years since trying to answer in whatever medium it asked for: what does place do to the people who pass through it, and what do those people owe back?
She was the first female advertising creative director in the state of Utah, and the creator of the Mighty Five® campaign — widely considered one of the most influential state tourism campaigns in American history. As a creative director and commercial film director — often both at once — she has built brands and shaped national campaigns for Dick's Sporting Goods' Public Lands, The North Face, Moab Tourism, Merrell, AutoCamp's Field Station, CMH Heli-Skiing, New Belgium Brewing, Deer Valley Resort, Wilderness Safaris, and Experience Scottsdale, among others. Her independent films have premiered at Sundance and won the Special Jury Prize at SXSW. Her fine art photography is held in the State of Utah permanent collection; she is a 2024 Utah Visual Arts Fellow. She has worked the hospitality side of two Olympic Games — Salt Lake and Athens. She is also the co-creator of The Periphery, a retreat for the modern traveler in the southern Utah desert.
Now, as the founder of TOURIST, Alexandra builds bespoke senior teams for brands whose work is inseparable from place. Her conviction: travel is an exchange between travelers and the places they pass through, and the work is in paying attention to both.
MOLLY CORCORAN
HEAD OF EXPERIENCE & OPERATIONS
Molly (Vaile) Corcoran has built a career around making the extraordinary feel effortless. For more than two decades, she has led hospitality, operations, and guest programs in environments where there is no margin for error—and where every detail shapes how people feel, connect, and remember a moment.
She has worked across six Olympic Games: Salt Lake 2002, Athens 2004, Torino 2006, Vancouver 2008, Tokyo 2021, and Milan Cortina 2026. Her work has taken her around the world—from Istanbul, Mexico City, São Paulo, Beijing, and Hong Kong to Davos, Kitzbühel, Trondheim, and France’s Trois Vallées—creating high-touch experiences for discerning guests in some of the world’s most demanding settings.
Molly also led the opening of an immersive experiential art museum in Chicago, bringing together the operational discipline, guest-flow design, service standards, and calm problem-solving required to turn an ambitious cultural concept into a seamless public experience.
Her work is grounded in a simple conviction: when the details are handled with care, people are free to be present for what matters. Molly brings operational excellence, trusted partnership, and steady leadership to complex programs—building the structure behind the scenes so clients and guests can focus on the conversations, relationships, and memories that last.
Ben Peters
HEAD OF STRATEGY
Ben Peters is a senior brand strategist with over 25 years of experience helping organizations unlock the power of narrative to drive relevance, resonance, and results. With a sharp eye for cultural trends and a deeply human-centered approach, he connects insights to big ideas—and ideas to the people they’re meant to move. His work spans global brands and local institutions, from Google, Meta, Amazon, Visa and adidas to Snowbird Resort, AutoCamp Hospitality Group, and the Utah Office of Tourism. In both B2C and B2B contexts, Ben has developed brand, experiential and campaign strategies that meet the moment and stand the test of time.
Ben often enters projects at their earliest stages, where he leads audience, cultural, and competitive research, then remains engaged through concept development, media strategy, and launch. His strategic fingerprints can be found on hospitality, tourism, and outdoor lifestyle experiential activations, events and campaigns for clients like Moab Tourism, Public Lands, Marmot, ExOfficio, Travel Portland and Sundance Resort. At TOURIST, he collaborates selectively—bringing strategic clarity, curiosity, and warmth to projects that benefit from his uncommon blend of rigor and intuition.
PEDRO SALDARRIAGA
creative director & art director
Pedro Saldarriaga is a freelance creative director and all around get-the-brief-figured-out kind of creative. For the past 20+ years, he has been executing simple, hardworking ideas for household brands.
Pedro started his career as an art director at a design-centric agency working on accounts like Audi, The North Face, Oakley and Killington Mountain. He never attended ad school so his next career move took him to CP+B Boulder where he got a crash course on advertising and how big PR-worthy work gets made. Since then, he's worked at boutique agencies big and small helping brands create award-winning work that actually works for them. It makes sense, in hindsight: Pedro came to the U.S. from Colombia on a cycling scholarship — an outsider navigating new terrain on instinct. He's been doing the same thing in briefs ever since.
He lives in Denver, Colorado with his wife and daughter, two dogs, and 5 chickens. When he's not working, you might find him volunteering with the Chatfield High School mountain bike team or sneaking up on wild trout.
Elpitha Tsoutsounakis
Experience Designer & Creative Strategist
Elpitha Tsoutsounakis is a designer, printer, and educator living and working at the western edge of the Colorado plateau. Her practice and teaching span architecture, graphic design, book arts, fiber arts, printmaking, design research, and product design. Trained as an architect, she brings a spatial intelligence and material sensitivity to everything she touches—whether designing a national monument visitor center or prototyping speculative artifacts in her studio practice. Her background includes work in community-based design, academic research, and independent publishing, all driven by a belief in design as a tool for stewardship and connection.
As a founding faculty member in the University of Utah’s Multi-Disciplinary Design program, Elpitha teaches studios, design research, and visual strategy while maintaining an active creative practice through her research collective, Field Studio Geontological Survey. At TOURIST, she collaborates on select projects where experience, story, and space converge—offering a thoughtful approach to spatial identity, placemaking, and the design of meaningful encounters.
A. Nigh Herndon
VISUAL DESIGNER
A. Nigh Herndon is a seasoned graphic designer with over 25 years of experience shaping visual culture through brand identity, illustration, and typographic design. As the founder of Studio West of Death, A. Nigh has carved out a distinct voice in the design world—where grit meets elegance and every line tells a story. His work spans industries and continents, weaving together visual narratives that resonate deeply and endure.
Born and raised on the wide-open plains of Oklahoma, A. Nigh carries that sense of space and quiet power into every project. Today, he calls the mountains of central Mexico home, a landscape that mirrors the raw beauty and poetic intensity of his designs. With a Master's in Design, he brings both academic rigor and wild intuition to his craft—balancing structure with soul.
A. Nigh’s work stands apart for its moody palettes, evocative imagery, and fearless exploration of the human condition. From logos to fully immersive web experiences, he approaches each creation as a piece of visual literature—etched with meaning, memory, and myth.
Our logo
The Arctic Tern migrates farther than any animal on Earth—traveling from pole to pole and living in near-constant motion. For us, it’s a symbol of what it means to be a tourist in the truest sense: always arriving, always learning. We try to hold that mindset in our work—open to wonder, rooted in respect.
